LEGO: FERRARI BUILD & RACE

UI/UX, GRAPHIC/INDUSTRIAL DESIGN, ILLUSTRATION/ANIMATION

LEGO Ferrari Build & Race contains three interactive zones, starting in The Garage where guests get a look inside Ferrari’s history before prepping for the big race. Visitors are invited to take the driver’s seat in a life-size Ferrari F40 built solely out of LEGO bricks.

Inside Zone Two, racers assemble their LEGO Ferrari based on suggested models. Three different test tracks are available to calculate each LEGO creation’s race variables including engine functionality and top speed.